Assembly
Designing premium custom merchandise made simple
Assembly offers premium custom merch design through a digital platform, moving away from the hurdles of traditional design specs and endless email communication toward a hassle-free, self-service approach. Customers benefit from a fully integrated supply chain based in Portugal, which has produced for clients across both the luxury and streetwear worlds.
I led the process of rethinking the entire customer journey, expanding the marketing website to showcase the full product catalog and detailed client case studies as a source of inspiration. A Color Bright also directed new product photography to strengthen the brand’s visual identity.
Project Goals
- Display the full product catalog on the marketing website and use detailed case studies to showcase real outcomes1
- Refine the UX to reveal options and steps progressively, ensuring the tool feels playful and is intuitive to use2
- Improve the checkout flow to give a clear overview of an order, along with transparent pricing and delivery time estimates3
