Kota
Health insurance, pensions, and employee benefits in one platform
Kota brings health insurance, pensions, and other employee benefits into one platform. The business had outgrown its early identity, and a crowded website made the offering harder to understand.
A Color Bright gave the brand a warmer, more personal character. Playful illustrations explore people’s health, security, and future, while simplified product visuals carry the new identity into the way Kota presents its software.
I oversaw the whole rebrand, while my hands-on focus was translating it into the product experience, including both information-dense admin views and the employee mobile and web app. I also prototyped how their newly added AI agent could be neatly integrated into the product, answering questions where needed.
Illustrations by Killian Fallon.
