First On SoundCloud
A program designed to amplify the next generations artists
In 2021 SoundCloud decided to create a new kind of artist accelerator program, featuring 9 emerging musicians with a diverse range of sounds, geographies and identities.
Extending on the Creative Direction by Yours Truly we designed and build a campaign website which followed their journeys troughout the year. From getting to know them trough a custom, randomised video experience to an modular editorial system allowing for any updates and showing their final project (a new first).
Other projects
Designing premium custom merchandise made simple
Developing professional skills for the future
A premium mobile app to bridge content, curation and commerce
Artisanal eclairs and ice cream handmade in the heart of Berlin
A program designed to amplify the next generations artists
Yoga for athletes to improve their mental and physical wellbeing
Developing a new design language for the streaming platform
High-quality, online courses for an accredited education