First On SoundCloud
A program designed to amplify the next generations artists
In 2021 SoundCloud decided to create a new kind of artist accelerator program, featuring 9 emerging musicians with a diverse range of sounds, geographies and identities.
Extending on the Creative Direction by Yours Truly we designed and build a campaign website which followed their journeys troughout the year. From getting to know them trough a custom, randomised video experience to an modular editorial system allowing for any updates and showing their final project (a new first).
Other projects
A premium mobile app to bridge content, curation and commerce
Artisanal eclairs and ice cream handmade in the heart of Berlin
A program designed to amplify the next generations artists
Yoga for athletes to improve their mental and physical wellbeing
Developing a new design language for the streaming platform
High-quality, online courses for an accredited education