First On SoundCloud
A program designed to amplify the next generations artists
In 2021 SoundCloud decided to create a new kind of artist accelerator program, featuring 9 emerging musicians with a diverse range of sounds, geographies and identities.
Extending on the Creative Direction by Yours Truly we designed and build a campaign website which followed their journeys troughout the year. From getting to know them trough a custom, randomised video experience to an modular editorial system allowing for any updates and showing their final project (a new first).
